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There is a rising popularity of yoga wear, but is it a category that will benefit Indian players?The Indian government has made great headway in promoting yoga in the country and internationally, with the International Day of Yoga being celebrated across the world. It would be great if yoga could become a part of the Asian Games and Olympics in the coming future.“For instance, if you are going for a run without wearing a sports bra you will feel the jiggle and it will make you feel conscious about how you might look, whereas if you are wearing a correct compression sports bra your breast will stay at its place, avoiding the jiggle, which will make you feel more comfortable while running resulting in improvement in performance,” she says. “So, people today are ready to spend on good Activewear for the value it provides.”
According to Rishabh Oswal, Executive Director, Monte Carlo Fashion Ltd., which launched its activewear brand ‘Rock It’ last year finds the concept of activewear to be comparatively new for India. “Today, a significant number of people are motivated by good health and a fit life drives on various platforms. The activewear segment has emerged and is potent to tremendous growth in the years to come. Growing at a steady CAGR of 23.7 percent, the segment took a leap from Rs. 24,000 crore to Rs. 37,000 crore between the years 2014 and 2016. According to forecasts, the segment will grow at a CAGR of 11.3 percent by 2021,” he shares.Fitness as a trend is not just limited to metros. However, Rishabh Oswal feels that fitness movement is still an urban revolution and needs more to be democratised. “In Tier II cities, fitness awareness is sporadic but not completely missing. Women are reluctant participant in any workout, men comprise the majority in gyms. It is important to have a pan-India presence for any brand and as far as activewear is concerned we are hopeful to crack the walls through online presence,” he says.“Amongst the variety of activewear, mesh leggings, yoga pants, joggers and track pants are high on demand. Trendy, easy on skin and comfortable to wear these bottom wears can be easily teamed with tank tops or sweatshirts for both gym and a stroll through the park,” says Rishabh Oswal.
“Activewear is still treated as a luxury in India despite the reasonable price tags offered by various labels. Traditional wear is still used for multi-purpose activities, women not coming out of their silos and middle-aged consumer group yet not tapped are some of the reasons that activewear is still struggling in the age of fitness fanaticism,” concludes Rishabh Oswal.Mufti’s footwear collection ranges from Rs 3,299-3,999 and is now available at exclusive brand outlets and select leading footwear stores across India.“The ninth edition of End of Reason Sale concluded with Myntra and Jabong recording a massive surge in sale and traffic,” city-based Flipkart-owned Myntra said in a statement here.
With the 200th store launch coming just ahead of Christmas and New Year, V-Mart has planned a grand celebration campaign at select locations, starting with Kannauj and Mughalsarai, to bolster the festive?spirit among its customers. At both the locations, the company is organizing a ‘Mela’ in large open fairgrounds, inviting the general public to enjoy an eclectic mix of food, fun and entertainment.Nysaa Retail, which operates the 1-India Family Mart retail chain, plans to invest Rs 100 crore to add 80 stores, while eyeing a turnover of Rs 1,100 crore by 2020-21, a top company official was quoted by news agency PTI as saying.Shukla says 1-India Family Mart is looking to adopt Omnichannel retail distribution and plans to pilot a project for the sameOne of the world’s most iconic luxury footwear brands,?Berluti, hosted an exclusive evening to showcase new styles to guests and present their signature technique of footwear tattoo artistry by?Elena Lodiat?Soho House, Juhu. Firmly grounded in bespoke know-how, Berluti took its technical skills and creative flair a notch higher by transforming the rules of style with tattooing.With this exclusive service, Berluti brings an even more bespoke look to an already-unique shoe
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